Articles

Free Training: Best Practices and Management of Google Ad Grants

Which Nonprofits Are Qualified and Unqualified for Google Ad Grants?

Google Ad Grants is a free and ongoing $10,000/month Google advertising budget available for most nonprofits. It’s best use is for community building, which then becomes a source for volunteers and fundraising. Visit the Google Ad Grants Story Triangle for more information. The following details describe which types of nonprofits are qualified and unqualified for…
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What Google Ad Grants Is Not

We all know what an online ad is, particularly one via Google. We’re inundated with them daily. Hence, many nonprofit executives approach Google Ad Grants with the notion that they can use their free $10K/mo ad grants to plaster their nonprofit message all over the internet. That’s where the assumed understanding of Google Ad Grants…
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What Does It Take To Learn Google Ad Grants Management?

Managing Google Ad Grants is an art and science. At its core, it’s a technology platform that presents small text ads to people searching online with Google. The ads are only presented to the specific individuals who are using keywords related to the ads. For example, someone searching for red shoes would see ads related…
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Five-Month Crowdfunding Program

Generating online donations is not necessarily easier than offline fundraising, but it is a workable opportunity. Some nonprofits are better at it than others, but one thing’s for sure, if you’re not trying, it’s not working for you at all. In the spirit of considering opportunities and challenges, let’s review some basics with an emphasis…
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Google Ad Grants Suspended? You’re Not Alone

Bad news first: This year we’ve observed a record number of Google Ad Grant account suspensions. The good news is that the accounts can generally be reactivated. (We have not bumped into any accounts that we could not remedy and get back into service). The better news is that, in most cases, Google issues a…
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One Term That Will Boost Your Google Ad Grants Performance

OK, I get it. You don’t have the time or resources necessary to manage your Google Ad Grants more effectively. Yet, your board of directors is wondering why you can’t get more value from the $10,000 per month ad grants, when you’re only spending a fraction of the money. What’s up with that? And to…
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Other Advertising Media vs. Google Ad Grants

Warning! If you’re savvy with Google Ad Grants, you don’t need to read this. This article is basic stuff. But it’s written from the perspective that while speaking with nonprofits about their Ad Grants, not all really get what it is. Or more specifically, they think it’s like something else. And usually the “something else”…
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Google Ad Grants Changes

In 2018 Google implemented the most changes for their Ad Grants program since it was established in 2003. Not all were happy with the changes. In fact, many lost their Google Ad Grants, as a result. But by using Google Ad Grants per their requirements, you’ll be able to continue to reap the benefits of…
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“Testing” Your Way To Success With Google Ad Grants (4min)

“Testing” your advertising represents nothing less than the difference between success and failure with Google Ad Grants. Although your ads are the most visible part of Google Ad Grants, the “Story” and keywords are more important. Here is the winning combination: Stated another way, the advertisements themselves will not be productive without effective keywords and…
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How is PPC and Google Ads Related to Google Ad Grants? (2min)

PPC stands for Pay-Per-Click advertising (also known as Cost-Per-Click advertising), which is a paid method of directing visitors to a website. An advertiser pays a fee every time someone clicks a PPC ad. When you search for something online, you’ll often see paid ads at the top and bottom of the search results page. Whenever…
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#1 Error Using Google Ad Grants (90sec)

The #1 error that nonprofits make when using Google Ad Grants is coincidentally one of the most common errors. The #1 error is placing ads on the internet that state something along the lines of how good a nonprofit you are and asking for money. Now, there’s nothing wrong with asking for money and that…
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Nonprofit Marketing Performance: First Step

Marketing is the lifeblood of any nonprofit organization. But how can you increase the effectiveness of your nonprofit’s marketing performance? Of course, there are many marketing channels available. Even if a nonprofit’s “marketing” might be as simple as word-of-mouth promotion, there are always ways performance can be improved. For example, word-of-mouth promotion could be improved…
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Google Ad Grants Story Triangle

Today we’re going to talk about the successful use of Google Ad Grants with the right story. Successful use of Google Ad Grants breaks down into two main areas: “Mechanics” can be learned. In fact, the mechanics of Google Ad Grants will need to be learned to take advantage of these ongoing grants, in the…
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The Art and Science of Google Ad Grants

Learning and applying the Art and Science of Google Ad Grants for fundraising and telling your story is one of the most powerful online promotional opportunities available to your nonprofit. Google Ad Grants is for nonprofits only. Google Ad Grants provides a $10K/mo advertising budget for use on their Google Ads platform, which is an…
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Keywords with Google Ad Grants

Keywords with Google Ad Grants represent a fundamental foundation of online nonprofit marketing. Keywords are not only the very foundation of Google Ad Grants, Google Ads and Pay Per Click advertising, they are a vital aspect of Internet marketing, in general. Keywords represent the language that you and I are using to search for things…
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What is Google Ads and How Does it Relate to Google Ad Grants?

Google Ads is a paid advertising service that provides the opportunity for advertisers to promote their products or services to people who are already searching online for them via Google’s Search Engine. This is accomplished by the placement of ads above and below the list of search results that are visible when people search with…
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