Which Nonprofits Are Qualified and Unqualified for Google Ad Grants?


Google Ad Grants is a free and ongoing $10,000/month Google advertising budget available for most nonprofits.

It’s best use is for community building, which then becomes a source for volunteers and fundraising. Visit the Google Ad Grants Story Triangle for more information.

The following details describe which types of nonprofits are qualified and unqualified for Google Ad Grants.

Qualified Nonprofits for Google Ad Grants

The following types of nonprofit organizations may apply for Google Ad Grants:

  • Organizations must be recognized by the IRS as tax-exempt 501(c)(3) organizations formed for charitable, educational, religious, literary, scientific, or other tax-exempt purposes.
  • Organizations that rely on the group 501(c)(3) exemption of a central (“umbrella”) organization can apply to Google for Nonprofits as a “related organization.”
  • Organizations, such as churches, that are automatically considered tax-exempt must still obtain recognition of 501(c)(3) tax exemption from the IRS to qualify for the Google for Nonprofits program.

Unqualified Nonprofits for Google Ad Grants

Please note that the following organizations are not eligible for Google Ad Grants:

  • Government entities and organizations
  • Hospitals and medical groups
  • Schools, academic institutions and universities
    • However, fundraising foundations for schools “do” qualify

Google reserves the right to grant or deny an organization’s application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google’s sole discretion and are not subject to external review.

Start Process to Sign Up for Google Ad Grants

Following is Google’s link to sign up for their Google Ad Grants. Just visit the following click, click the “Sign Up” button and you’ll be on your way.


Note: Google has attempted to make the process simple. However, those who are unfamiliar with this type of service may have questions. If you need help, you are welcome to click “Contact” for more information.