Managing Google Ad Grants requires ongoing labor. Following are highlights of how we’ll do that for you.

• We’ll obtain Google Ad Grants for your nonprofit if you don’t have it
• We’ll reinstate your Google Ad Grants if it’s suspended before we work together
• Keyword Research (Initial and ongoing research to optimize advertising)
• Negative Keyword Management (Critical to ad performance)
• Keyword Quality Score Optimization
• Ad Creation (LOTS and LOTS of ads)
• Ad Testing (Ongoing ad performance challenges)
• Ad Optimization (Leveraging Google ad performance data for maximum benefits)
• Unlimited Ad Groups to maximize organizational performance
• Click-Through Rate (CTR) Optimization
• Transparent Management (you have full account login privileges)
• Google Compliance Management so that you don’t lose your ad grants.
• Monthly reporting emailed to you.

Compliance Management is included within our Google Ad Grants Management Service for no extra charge. However, it is featured separately here due to its importance and for those nonprofits that wish to manage their ads internally, but seek additional ongoing and independent expertise to monitor their ads (without touching them).

Here are some of the benefits:

• It’s our lowest-cost service
• It can provide potential warning prior to an official compliance warning
• Once a compliance citation is issued you will receive immediate corrective instructions (usually within 24-48 hours, depending upon the details of the citation).

Note: Some nonprofits run their Google Ad Grants just above Google’s monthly performance requirements, which means they may be routinely falling out of compliance over time. This is not a problem as long at the matter is corrected each time within 30 days. However, failing to timely correct compliance matters results in a loss of Google Ad Grants.

Google continually refines their ad platform. However, back in 2018 significant changes occurred with Google Ad Grants. They instituted new rules! Many nonprofits lost their Google Ad Grants due to noncompliance with the new rules and even today it’s easier than ever for the grants to be suspended.

However, we handle all that for you.

We cannot guarantee that there won’t be suspension notices, since that depends upon your specific campaigns. But we do guarantee that we’ll keep your account compliant. In fact, in most cases we will re-establish compliance before the suspension takes effect so your ads continue to run uninterrupted.

Does your nonprofit dream of a thriving community passionately supporting your cause? Google Ad Grants can turn that dream into reality. This free program grants nonprofits up to $10,000 per month in advertising credit, allowing you to target ideal audience members searching for your mission. Imagine increased website traffic, more volunteers, and a groundswell of donors – all fueled by the power of Google Ads. Let us help you leverage this incredible opportunity and build a community that fuels your organization’s success.

Click “Contact” to find out more.

Good news and bad news here.

Here’s what doesn’t work: using Google Ad Grants to create text ads about donating to your nonprofit. This will create slim to no results and slim left town a long time ago.

Here’s what does work: using Google Ad Grants to build an engaged online community around your nonprofit story and then periodically asking for their support. There is a lot of labor involved. We have free training (see above) so that you can achieve results. You can also hire us to help guide you and/or do some of the work and/or do all of the work for you.

In addition to planning online and crowdfunding campaigns, this service includes day-to-day management of your resources to execute online fundraising and especially crowdfunding. And if you’ve already been down this road before, you are well informed that it’s a bunch of work with an uncertain outcome. We’ll lessen your burden and change the odds in your favor. For planning and execution purposes, consider a 5-month timeline for a 30-day fundraising campaign: 60-day planning; 30-day pre-launch campaign; 30-day primary campaign; 30-day post-launch campaign. For some nonprofits, contemplating a longer planning part of the timeline would be prudent.

Click “Contact” to find out more.

We’re really not trying to keep it a secret, but if you don’t live in Southern California you may not be aware of our awards and mentions in newspapers and magazines regarding our TV and video productions through our parent company, Skyworks Marketing. Regardless of where your nonprofit is located in the world, you can benefit from our scripting, video editing, visual effects and extensive stock video libraries without coming to our studio. We also hire videographers around the world, so we can get stuff shot for you, if you don’t have access to local professionals.

If you are in Southern California, or plan on visiting, you are welcome to schedule some time with us. We have free and paid TV and video production services. For example, if you’d like to be a guest (no cost) on our weekly TV show, please schedule early, we are usually booked many weeks in advance. (See Our Ventura TV to get scheduled). For paid services, regardless of where you are located in the world, we have some very economical opportunities for nonprofits.

Click the following link to visit our video and TV examples by category.

Click the following link to visit our video production Awards and Press.

This is the crown jewel of our services. It can change the very nature of how your nonprofit communicates to the world.

It’s a profoundly unique 3 to 4 month consulting process, based on the Google Ad Grants Story Triangle and over two decades of marketing and advertising experience for nonprofits (and businesses).

We’ll meet over the phone, twice a month, to refine a marketing vision for your nonprofit. Not only will this maximize the potential for your Google Ad Grants (and other marketing and advertising opportunities), it can change the most fundamental messaging of your nonprofit.

We’re not trying to amend your mission, we’re simply unearthing and refining a more powerful way to present it.

Empower your nonprofit to reach new heights of online giving.

We can guide your nonprofits to leverage the power of Google Ad Grants and crowdfunding platforms to maximize your online fundraising potential.

• We’ll help you to reach a wider audience of potential donors through targeted online advertising.
• We’ll help you build and engage a passionate community to support your nonprofit story.
• We’ll guide the crafting of compelling crowdfunding campaigns that resonate with supporters and drive donations.

In brief, we’ll empower you with the knowledge and guidance to continue thriving in the digital fundraising landscape, so you can focus on what matters most – fulfilling your mission and creating positive change.

Click “Contact” to find out more.

Need help unleashing the power of Google Ads for your nonprofit?

Whether your goal is reaching more supporters, volunteers, or donors – the Google Ad Grant program can benefit most nonprofits.

Yet, even for those nonprofits that are eligible and that should be using the ads to forward their goals, there are some stumbling blocks to avoid and best practices to learn.

Nonprofit Fire can help your nonprofit unlock the true potential of this valuable program. With our expertise, you’ll more readily reach new audiences, amplify your mission, and make a bigger impact in the world.

Click “Contact” to find out more.

Way before Nonprofit Fire was a twinkle in the eye of its founder, we developed websites from scratch (in the 90s). Then at the turn of the century, we gravitated to Content Management Systems and then we turned our focus to WordPress. All that means to you is we’ve got some experience. If you’re a nonprofit and you need a great website, the door is open.

Additionally, ask about our package pricing.  You may be eligible for a reduced price, but these services are included for no extra cost:

• Landing Page Advisement
• Landing Page Creation
• Landing Page Testing
• Google Conversion Tracking
• Google Analytics Tracking

Sure, we get it. You already have a newsletter (as you should!). How’s it working for you? Is it integrated with your Google Ad Grants and social media?

Although newsletters are not as effective as they used to be, they’re still a very economical way to build and nurture an online community to educate them about your nonprofit story.

• Need some support?
• Or want to have this elegantly integrated hand-in-glove with your Google Ad Grants advertising?

You’ve come to the right place. With Google Ad Grants we can massively increase your community.

Hopefully you’ve been developing articles, videos, courses, infographics, research papers, webinars, live events and other types of content pertinent to your stakeholders for a long time already. (Just kidding. Few small nonprofits can do all that). Ongoing content development is a potent way to keep informing the world and your community of your good work. And we’re here to support you. This is absolutely critical to community engagement and fundraising success. For more information, visit the “Community Nurturing” section of the Good and Bad of Google Ad Grants.

Building an engaging nonprofit online community around your story requires a lot of work and a lot of content.

• Need articles?
• Graphics?
• Videos?
• And more?

We’ve been doing this a long time and we would be honored to do it for you.

GOOD NEWS: Yay! Sometime in the past several years, your nonprofit made it to Facebook.

BAD NEWS: For many nonprofits, Facebook and social media, in general, are not very productive (there are exceptions). Using social media productively is analogous to having a phone on your camera. Everyone has one but not everyone is a good photographer. In other words, everyone can use social media but not all are capitalizing on it in a meaningful way.

PROBLEM: Part of the problem is that Facebook has changed since its early days. No longer are they showing your posts to the majority of your followers. Surprise! They want you to pay for that privilege. But to make things more interesting, paying here and there, for many, is a real-world intro to the results of amateur advertising: It’s rarely strategic or productive.

MORE GOOD NEWS: By integrating even a small social media budget with your existing Google Ad Grants, along with a professional, honest-to-God advertising strategy (who knew?), you can exponentially increase the power of your social media advertising, as well as the impact of your Google Ad Grants. It’s a giganticus whammy of goodness. Shoot us a message to find out more.

Want to magnify the reach of your Google Ad Grants with traditional paid advertising? We’re talking about direct mail, print, radio, TV, as well as all kinds of online advertising, etc. Oh my, do we have tons of experience in this area!

And it’s all the more powerful when used in conjunction with Google Ad Grants.