Nonprofit Fire

Category: Nonprofit Marketing

  • #1 Error Using Google Ad Grants (90sec)

    The #1 error that nonprofits make when using Google Ad Grants is coincidentally one of the most common errors. The #1 error is placing ads on the internet that state something along the lines of how good a nonprofit you are and asking for money. Now, there’s nothing wrong with asking for money and that…

  • Nonprofit Marketing Performance: First Step

    Marketing is the lifeblood of any nonprofit organization. But how can you increase the effectiveness of your nonprofit’s marketing performance? Of course, there are many marketing channels available. Even if a nonprofit’s “marketing” might be as simple as word-of-mouth promotion, there are always ways performance can be improved. For example, word-of-mouth promotion could be improved…

  • Google Ad Grants Story Triangle

    Today we’re going to talk about the successful use of Google Ad Grants with the right story. Successful use of Google Ad Grants breaks down into two main areas: “Mechanics” can be learned. In fact, the mechanics of Google Ad Grants will need to be learned to take advantage of these ongoing grants, in the…

  • The Art and Science of Google Ad Grants

    Learning and applying the Art and Science of Google Ad Grants for fundraising and telling your story is one of the most powerful online promotional opportunities available to your nonprofit. Google Ad Grants is for nonprofits only. Google Ad Grants provides a $10K/mo advertising budget for use on their Google Ads platform, which is an…

  • Keywords with Google Ad Grants

    Keywords with Google Ad Grants represent a fundamental foundation of online nonprofit marketing. Keywords are not only the very foundation of Google Ad Grants, Google Ads and Pay Per Click advertising, they are a vital aspect of Internet marketing, in general. Keywords represent the language that you and I are using to search for things…

  • What is Google Ads and How Does it Relate to Google Ad Grants?

    Google Ads is a paid advertising service that provides the opportunity for advertisers to promote their products or services to people who are already searching online for them via Google’s Search Engine. This is accomplished by the placement of ads above and below the list of search results that are visible when people search with…