Tag: Google Ad Grants

  • What Google Ad Grants Is Not

    We all know what an online ad is, particularly one via Google. We’re inundated with them daily. Hence, many nonprofit executives approach Google Ad Grants with the notion that they can use their free $10K/mo ad grants to plaster their nonprofit message all over the internet. That’s where the assumed understanding of Google Ad Grants…

  • What Does It Take To Learn Google Ad Grants Management?

    Managing Google Ad Grants is an art and science. At its core, it’s a technology platform that presents small text ads to people searching online with Google. The ads are only presented to the specific individuals who are using keywords related to the ads. For example, someone searching for red shoes would see ads related…

  • Google Ad Grants Suspended? You’re Not Alone

    Bad news first: This year we’ve observed a record number of Google Ad Grant account suspensions. The good news is that the accounts can generally be reactivated. (We have not bumped into any accounts that we could not remedy and get back into service). The better news is that, in most cases, Google issues a…

  • One Term That Will Boost Your Google Ad Grants Performance

    OK, I get it. You don’t have the time or resources necessary to manage your Google Ad Grants more effectively. Yet, your board of directors is wondering why you can’t get more value from the $10,000 per month ad grants, when you’re only spending a fraction of the money. What’s up with that? And to…

  • Google Ad Grants Changes

    In 2018 Google implemented the most changes for their Ad Grants program since it was established in 2003. Not all were happy with the changes. In fact, many lost their Google Ad Grants, as a result. But by using Google Ad Grants per their requirements, you’ll be able to continue to reap the benefits of…

  • “Testing” Your Way To Success With Google Ad Grants (4min)

    “Testing” your advertising represents nothing less than the difference between success and failure with Google Ad Grants. Although your ads are the most visible part of Google Ad Grants, the “Story” and keywords are more important. Here is the winning combination: Stated another way, the advertisements themselves will not be productive without effective keywords and…

  • How is PPC and Google Ads Related to Google Ad Grants? (2min)

    PPC stands for Pay-Per-Click advertising (also known as Cost-Per-Click advertising), which is a paid method of directing visitors to a website. An advertiser pays a fee every time someone clicks a PPC ad. When you search for something online, you’ll often see paid ads at the top and bottom of the search results page. Whenever…

  • Nonprofit Marketing Performance: First Step

    Nonprofit Marketing Performance: First Step

    Marketing is the lifeblood of any nonprofit organization. But how can you increase the effectiveness of your nonprofit’s marketing performance? Of course, there are many marketing channels available. Even if a nonprofit’s “marketing” might be as simple as word-of-mouth promotion, there are always ways performance can be improved. For example, word-of-mouth promotion could be improved…

  • Google Ad Grants Story Triangle

    Today we’re going to talk about the successful use of Google Ad Grants with the right story. Successful use of Google Ad Grants breaks down into two main areas: “Mechanics” can be learned. In fact, the mechanics of Google Ad Grants will need to be learned to take advantage of these ongoing grants, in the…

  • The Art and Science of Google Ad Grants

    Learning and applying the Art and Science of Google Ad Grants for fundraising and telling your story is one of the most powerful online promotional opportunities available to your nonprofit. Google Ad Grants is for nonprofits only. Google Ad Grants provides a $10K/mo advertising budget for use on their Google Ads platform, which is an…