Nonprofit Fire

Tag: advertising

  • Which Nonprofits Are Qualified and Unqualified for Google Ad Grants?

    Google Ad Grants is a free and ongoing $10,000/month Google advertising budget available for most nonprofits. It’s best use is for community building, which then becomes a source for volunteers and fundraising. Visit the Google Ad Grants Story Triangle for more information. The following details describe which types of nonprofits are qualified and unqualified for…

  • Other Advertising Media vs. Google Ad Grants

    Warning! If you’re savvy with Google Ad Grants, you don’t need to read this. This article is basic stuff. But it’s written from the perspective that while speaking with nonprofits about their Ad Grants, not all really get what it is. Or more specifically, they think it’s like something else. And usually the “something else”…

  • How is PPC and Google Ads Related to Google Ad Grants? (2min)

    PPC stands for Pay-Per-Click advertising (also known as Cost-Per-Click advertising), which is a paid method of directing visitors to a website. An advertiser pays a fee every time someone clicks a PPC ad. When you search for something online, you’ll often see paid ads at the top and bottom of the search results page. Whenever…

  • Nonprofit Marketing Performance: First Step

    Marketing is the lifeblood of any nonprofit organization. But how can you increase the effectiveness of your nonprofit’s marketing performance? Of course, there are many marketing channels available. Even if a nonprofit’s “marketing” might be as simple as word-of-mouth promotion, there are always ways performance can be improved. For example, word-of-mouth promotion could be improved…

  • Google Ad Grants Story Triangle

    Today we’re going to talk about the successful use of Google Ad Grants with the right story. Successful use of Google Ad Grants breaks down into two main areas: “Mechanics” can be learned. In fact, the mechanics of Google Ad Grants will need to be learned to take advantage of these ongoing grants, in the…

  • The Art and Science of Google Ad Grants

    Learning and applying the Art and Science of Google Ad Grants for fundraising and telling your story is one of the most powerful online promotional opportunities available to your nonprofit. Google Ad Grants is for nonprofits only. Google Ad Grants provides a $10K/mo advertising budget for use on their Google Ads platform, which is an…

  • What is Google Ads and How Does it Relate to Google Ad Grants?

    Google Ads is a paid advertising service that provides the opportunity for advertisers to promote their products or services to people who are already searching online for them via Google’s Search Engine. This is accomplished by the placement of ads above and below the list of search results that are visible when people search with…