Tag: PPC

  • “Testing” Your Way To Success With Google Ad Grants (4min)

    “Testing” your advertising represents nothing less than the difference between success and failure with Google Ad Grants. Although your ads are the most visible part of Google Ad Grants, the “Story” and keywords are more important. Here is the winning combination:

  • How is PPC and Adwords Related to Google Ad Grants? (2min)

    PPC stands for Pay-Per-Click advertising (also known as Cost-Per-Click advertising), which is a paid method of directing visitors to a website. An advertiser pays a fee every time someone clicks a PPC ad.

  • The Art and Science of Google Ad Grants

    [responsive_youtube EKHH_WBBi3U] Learning and applying the Art and Science of Google Ad Grants for fundraising and telling your story is one of the most powerful online promotional opportunities available to your nonprofit. Google Ad Grants is for nonprofits only. Google Ad Grants provides a $10K/mo advertising budget for use on their Google Adwords platform, which…

  • Keywords with Google Ad Grants

    [responsive_youtube T2l2s_WqMUg] Keywords with Google Ad Grants represent a fundamental foundation of online nonprofit marketing. Keywords are not only the very foundation of Google Ad Grants, Google Adwords and Pay Per Click advertising, they are a vital aspect of Internet marketing, in general. Keywords represent the language that you and I are using to search…

  • What is Google Adwords and How Does it Relate to Google Ad Grants?

    Google Adwords is a marketing service that provides the opportunity for advertisers to promote their products or services to people who are already searching online for them via Google’s Search Engine. This is accomplished by the placement of ads above and below the list of search results that are visible when people search with Google.…