Nonprofit Fire

Tag: Adwords

  • “Testing” Your Way To Success With Google Ad Grants (4min)

    “Testing” your advertising represents nothing less than the difference between success and failure with Google Ad Grants. Although your ads are the most visible part of Google Ad Grants, the “Story” and keywords are more important. Here is the winning combination: Stated another way, the advertisements themselves will not be productive without effective keywords and…

  • The Art and Science of Google Ad Grants

    Learning and applying the Art and Science of Google Ad Grants for fundraising and telling your story is one of the most powerful online promotional opportunities available to your nonprofit. Google Ad Grants is for nonprofits only. Google Ad Grants provides a $10K/mo advertising budget for use on their Google Ads platform, which is an…

  • Keywords with Google Ad Grants

    Keywords with Google Ad Grants represent a fundamental foundation of online nonprofit marketing. Keywords are not only the very foundation of Google Ad Grants, Google Ads and Pay Per Click advertising, they are a vital aspect of Internet marketing, in general. Keywords represent the language that you and I are using to search for things…

  • What is Google Ads and How Does it Relate to Google Ad Grants?

    Google Ads is a paid advertising service that provides the opportunity for advertisers to promote their products or services to people who are already searching online for them via Google’s Search Engine. This is accomplished by the placement of ads above and below the list of search results that are visible when people search with…