Tag: CPC
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How is PPC and Google Ads Related to Google Ad Grants? (2min)
PPC stands for Pay-Per-Click advertising (also known as Cost-Per-Click advertising), which is a paid method of directing visitors to a website. An advertiser pays a fee every time someone clicks a PPC ad. When you search for something online, you’ll often see paid ads at the top and bottom of the search results page. Whenever…