PPC stands for Pay-Per-Click advertising (also known as Cost-Per-Click advertising), which is a paid method of directing visitors to a website. An advertiser pays a fee every time someone clicks a PPC ad. Continue reading “How is PPC and Adwords Related to Google Ad Grants?”
The Art and Science of Google Ad Grants
Learning and applying the Art and Science of Google Ad Grants for fundraising and telling your story is one of the most powerful online promotional opportunities available to your nonprofit.
Google Ad Grants is for nonprofits only. Google Ad Grants provides a $10K/mo advertising budget for use on their Google Adwords platform, which is an online service that places advertisements near the list of search results. Stated another way, Google Ad Grants is the nonprofit version of AdWords, which is Google’s online advertising service and Google’s primary source of revenue. Continue reading “The Art and Science of Google Ad Grants”
Keywords with Google Ad Grants
Keywords with Google Ad Grants represent a fundamental foundation of online nonprofit marketing.
Keywords are not only the very foundation of Google Ad Grants, Google Adwords and Pay Per Click advertising, they are a vital aspect of Internet marketing, in general.
Keywords represent the language that you and I are using to search for things online. In fact, the term “Keyword Phrases” would be even more appropriately descriptive, since we often search with more than one single word. Continue reading “Keywords with Google Ad Grants”
What is Google Adwords and How Does it Relate to Google Ad Grants?
Google Adwords is a marketing service that provides the opportunity for advertisers to promote their products or services to people who are already searching online for them via Google’s Search Engine. This is accomplished by the placement of ads above and below the list of search results that are visible when people search with Google.
Advertisers pay when Internet searchers click on the ads. This is known as Pay-Per-Click advertising (PPC).
The Google AdWords platform allows advertisers to target specific geographical areas, including locally, regionally, nationally, and internationally. Continue reading “What is Google Adwords and How Does it Relate to Google Ad Grants?”