Warning! If you’re savvy with Google Ad Grants, you don’t need to read this. This article is basic stuff. But it’s written from the perspective that while speaking with nonprofits about their Ad Grants, not all really get what it is. Or more specifically, they think it’s like something else. And usually the “something else” is a more common type of ad media. So, with the intent of really ensuring a firm grounding of the basics, let’s review some fundamentals.
Different types of advertising media have unique characteristics that need to be respected to maximize performance. Google Ad Grants (part of digital advertising) is different from traditional media and if your way of thinking does not embrace how it may be best utilized, your nonprofit isn’t getting its message out to the world as effectively as it could.
OVERLY SIMPLIFIED EXAMPLESRead More »Other Advertising Media vs. Google Ad Grants