Expert Google Ad Grants Management. Guaranteed! No long-term commitment. Cancel anytime. Simple enough?
Need to get your 501(c)3 nonprofit message out to the world? Founder has over 20 years marketing, advertising and nonprofit experience. Scroll down to see our “90-Day Jumpstart Guarantee.”
Pricing: Expert Google Ad Grants Management
|Monthly Google Ad Grants Spend*||<$5K||<$10K||<$10K|
|Get Google Ad Grants||YES||YES||YES|
|Online Training (optional)||YES||YES||YES|
|+20 Year Mktg Exec Overview||YES||YES||YES|
|Manage Google Compliance||YES||YES||YES|
|Monthly Phone Meeting||YES||YES||YES|
|Landing Page Advisement||YES||YES||YES|
|Landing Page Testing||YES||YES||YES|
|Google Analytics Tracking||YES||YES||YES|
|Unlimited Ad Groups||YES||YES||YES|
|Ongoing Ad Testing||YES||YES||YES|
|Ongoing Ad Optimization||YES||YES||YES|
|TV Talk Show Opportunity (see below)||YES||YES||YES|
|1 TV PSA (see below) first year||YES||YES|
|90-Day Jumpstart Guarantee (see below)||YES||YES|
|Social Media Advertising (see below)||YES|
|Cross-Platform Retargeting (see below)||YES|
* Monthly Google Ad Grants Spend is not money paid by your nonprofit. It’s the amount of Google’s money spent each month using their $10K/mo Ad Grants.
More Marketing Services
Want to expand your nonprofit? Jeez, through luck or good fortune, you are in the right place! Nonprofit Fire is a marketing, advertising and media agency. (I hope you didn’t think we’re a one-trick pony.) For pricing beyond Google Ad Grants, click “Contact” and give us a shout.
Paid Social Media Advertising and Cross-Platform Advertising
GOOD NEWS: Yay! Sometime in the past several years your nonprofit made it to Facebook.
BAD NEWS: For many nonprofits, Facebook and social media, in general, is not very productive (there are exceptions). Using social media productively is analogous to having a phone on your camera. Everyone has one but not everyone is a good photographer. In other words, everyone can use social media but not all are capitalizing on it in a meaningful way.
PROBLEM: Part of the problem is that Facebook has changed since its early days. No longer are they showing your posts to the majority of your followers. Surprise! They want you to pay for that privilege. But to make things more interesting, paying here and there, for many, is a real-world intro to the results of amateur advertising: It’s rarely strategic, productive or effective.
MORE GOOD NEWS: By integrating even a small social media budget with your existing Google Ad Grants, along with a professional, honest-to-God advertising strategy (who knew?), you can exponentially increase the power of your social media advertising, as well as the impact of your Google Ad Grants. It’s a giganticus whammy of goodness. Shoot us a message to find out more.
WHAT IS CROSS-PLATFORM RETARGETING? It’s magic. It’s a gift of the Gods. It’s how the common man (and nonprofits) can level the playing field with big advertisers. It’s how we can show ads, on other ad platforms, to people that visited your website but didn’t sign up for anything or make a purchase. For example, we can show them ads on Facebook or their favorite news sites. It’s the single, greatest advertising opportunity available to small and medium size players. If you learn nothing else from this website, realize that if you can correctly leverage a small ad budget, in parallel with your Google Ad Grants, you will gain extensively more than with any of these services by themselves. (It does need to be executed professionally).
Traditional Paid Advertising
Want to magnify the reach of your Google Ad Grants with traditional paid advertising? We’re talking about direct mail, print, radio, TV, as well as all kinds of online advertising, etc. Oh my, do we have tons of experience in this area. And it’s all the more powerful when used in conjunction with Google Ad Grants.
WordPress Website Management
Way before Nonprofit Fire was a twinkle in the eye of its founder, we developed websites from scratch (in the 90’s). Then at the turn of the century, we gravitated to Content Management Systems and then we turned our focus to WordPress. All that means to you is we’ve got some experience. If you’re a nonprofit and you need a great website for an economical price, the door is open.
Sure, we get it. You already have a newsletter (as you should!). How’s it working for you? Is it integrated with your Google Ad Grants and social media? Although newsletters are not as effective as they used to be, they’re still a very economical way to build and nurture an online community to educate them about your nonprofit story. Need some support? Or want to have this elegantly integrated hand-in-glove with your Google Ad Grants advertising? You’ve come to the right place. With Google Ad Grants we can massively increase your community.
Hopefully you’ve been developing articles, videos, courses, infographics, research papers, webinars, live events and other types of content pertinent to your stakeholders for a long time already. (Just kidding. Few small nonprofits can do all that). Ongoing content development is a potent way to keep informing the world and your community of your good work. And we’re here to support you. This is absolutely critical to community engagement and fundraising success. For more information, visit the “Community Nurturing” section of the Good and Bad of Google Ad Grants.
In addition to planning online and crowdfunding campaigns, this service includes day-to-day management of your resources to execute online fundraising and especially crowdfunding. And if you’ve already been down this road before, you are well informed that it’s a bunch of work with an uncertain outcome. We’ll lessen your burden and change the odds in your favor. For planning and execution purposes, consider a 5-month timeline for a 30-day fundraising campaign: 60-day planning; 30-day pre-launch campaign; 30-day primary campaign; 30-day post-launch campaign. For some nonprofits, contemplating a longer planning part of the timeline would be prudent.
We’re really not trying to keep it a secret, but especially if you don’t live in Southern California you may not be aware of our awards and mentions in newspapers and magazines regarding our TV and video productions for nonprofits. Regardless of where your nonprofit is located in the world, you can benefit from our scripting, video editing, visual effects and extensive stock video libraries without coming to our studio. We also hire videographers around the world, so we can get stuff shot for you, if you don’t have access to local professionals.
If you are in Southern California, or plan on visiting, you are welcome to schedule some time with us. We have free and paid TV and video production services. For example, if you’d like to be a guest (no cost) on our weekly TV show, please schedule early, we are usually booked many weeks in advance. (See Our Ventura TV to get scheduled). For paid services, regardless of where you are located in the world, we have some very economical opportunities for nonprofits.
One PSA (Public Service Announcement) production is included for no extra cost with our “Key” and “+Social” services. This will be produced after our first year of partnership and includes both the production of the PSA and having it broadcast on local TV. Nonprofit Fire is all about getting your message out to the world through as many channels as possible.
Strategic ‘Story’ Consulting (the good stuff)
This is the crown jewel of our services. It can change the very nature of how your nonprofit communicates to the world. It’s a profoundly unique 3-4 month consulting process, based on the Google Ad Grants Story Triangle and over two decades of marketing and advertising experience for nonprofits (and businesses). We’ll meet over the phone, once a week, to refine a marketing vision for your nonprofit. Not only will this maximize the potential for your Google Ad Grants (and other marketing and advertising opportunities), it can change the most fundamental messaging of your nonprofit. We’re not trying to amend your mission, we’re simply unearthing and refining a more powerful way to present it. This service, by itself, is only $3,500 dollars for the full 3-4 months experience (until we achieve the intended result).
90-Day Jumpstart Guarantee
(Guarantee For “Key” and “+Social” Services – See Above.)
GOT GOOGLE AD GRANTS? WE GUARANTEE that we’ll boost your Google Ad Grants performance in 90 days, or we’ll give you the next 90 days free.
WANT GOOGLE AD GRANTS? WE GUARANTEE we’ll expand your online community more in 90 days than anything you’re doing, or the next 90 days are free.
Find Out More
Click Contact and schedule an appointment to discuss your nonprofit needs.