Marketing is the lifeblood of any nonprofit organization. But how can you increase the effectiveness of your nonprofit’s marketing performance?
Of course there are many marketing channels available. Even if a nonprofit’s “marketing” might be as simple as the benefits of naturally occurring word-of-mouth promotion (which relies on the propagation of a story through personal contacts), there are always ways performance can be improved. For example, word-of-mouth promotion could be improved by something as simple as establishing a memorable and concise message (tag line) that supporters could readily repeat to others. Although this can be quite effective, it is limited in range and speed.Read More »Nonprofit Marketing Performance: First Step