Which Nonprofits Are Qualified and Unqualified for Google Ad Grants?

Nonprofit MarketingGoogle Ad Grants is a free and ongoing $10,000/month Google advertising budget available for most nonprofits.

It’s best use is for community building, which then becomes a source for volunteers and fundraising. Visit the Google Ad Grants Story Triangle for more information.

The following details describe which types of nonprofits are qualified and unqualified for Google Ad Grants. Continue reading “Which Nonprofits Are Qualified and Unqualified for Google Ad Grants?”

What is Google Adwords and How Does it Relate to Google Ad Grants?

Google Adwords is a marketing service that provides the opportunity for advertisers to promote their products or services to people who are already searching online for them via Google’s Search Engine. This is accomplished by the placement of ads above and below the list of search results that are visible when people search with Google.

Advertisers pay when Internet searchers click on the ads. This is known as Pay-Per-Click advertising (PPC).

The Google AdWords platform allows advertisers to target specific geographical areas, including locally, regionally, nationally, and internationally. Continue reading “What is Google Adwords and How Does it Relate to Google Ad Grants?”